We specialize in discovering and building extraordinary messages, and helping companies create a differentiated position in their chosen markets.
Under this umbrella, we bring a wealth of expertise in new product strategy, customer development, business development, messaging, positioning, branding, and digital communications.
Over the years our practice has worked with a number of innovative companies, in various product and market trailblazer roles. Our clients have chosen us for our unique depth and breadth of expertise across art, business and technology, and knack for connecting product features to customer value (our hallmark).
Expertise and sample projects include:
• Develop effective product positioning and go-to-market strategies,
• Define resonating message, brand and web/digital communication platform,
• Strategize/orchestrate new product introductions and marketing campaigns,
• Identify and establish new strategic partnerships to meet growth objectives,
• Write detailed business, marketing and communication plans.
We believe a solid messaging and positioning platform is the foundational element for effective sales and marketing. Toward that end, we’ve developed a time-tested framework to craft and deliver messages that yield customer results.
“I’ve engaged Tech Atelier on multiple occasions within our portfolio and will definitely do so again. Sylvie Leotin brings high energy, creativity, and deep expertise to her clients. She’s a quick thinker with a broad range of talents, a strong strategic bend, and a constant eye on results.” – Shomit Ghose, Onset Ventures
Photo credits: camera-less images by Charles Lindsay from the CARBON series.